Sellics is Dead: Best Alternatives in 2026 (Helium 10 vs Perpetua)

If you've been searching for Sellics vs Helium 10, you've probably already noticed something odd: Sellics no longer exists as you knew it. The once-popular all-in-one Amazon seller tool underwent a major transformation in 2022, rebranding as Perpetua and shifting its entire focus to advertising automation.

So what does this mean for the thousands of Amazon sellers who relied on Sellics for keyword research, product tracking, and profit analytics? In this guide, we break down exactly what happened to Sellics, what Perpetua offers today, and how Helium 10 has emerged as the go-to all-in-one alternative. We also cover other worthy Sellics replacements so you can find the right fit for your business.

What Happened to Sellics?

Sellics launched in 2014 as one of the earliest all-in-one Amazon seller tools. At its peak, it offered a compelling suite of features including keyword research, product ranking tracking, PPC management, review monitoring, and profit dashboards — all bundled into a single platform.

However, in 2022, Sellics made a dramatic pivot. The company rebranded to Perpetua and abandoned its broad toolkit in favor of a laser focus on advertising automation and optimization. The legacy Sellics features — keyword research, product database, review management — were discontinued entirely.

For existing Sellics users, this was a jarring change. Overnight, sellers lost access to tools they depended on for daily operations. The rebrand wasn't just cosmetic; it represented a fundamental shift in the company's target audience, moving from individual Amazon sellers to larger brands and agencies managing substantial ad budgets across multiple marketplaces.

If you're landing on this page looking for the old Sellics, it's gone. But don't worry — there are excellent alternatives available, and the market has matured significantly since Sellics' heyday.

Perpetua: What Sellics Became

Perpetua positions itself as an advertising optimization platform for ecommerce brands. Rather than trying to be everything to every seller, it focuses exclusively on automating and scaling ad campaigns across Amazon, Walmart, Instacart, and other marketplaces.

Key Features of Perpetua

• AI-Powered Ad Automation: Perpetua uses machine learning to automatically adjust bids, allocate budgets, and optimize campaigns toward your target ACoS or ROAS goals.
• Multi-Marketplace Support: Manage ads across Amazon, Walmart, Instacart, and other retail media networks from one dashboard.
• Sponsored Ads Management: Full support for Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• DSP Integration: Access to Amazon DSP programmatic advertising for brands looking to scale beyond search ads.
• Reporting & Analytics: Detailed performance dashboards with cross-channel attribution.

Perpetua Pricing

Perpetua's pricing starts at $250 per month (Starter plan), scaling up based on your monthly ad spend. For brands with larger budgets, plans can run $500 to $2,000+ per month. This makes Perpetua a tool primarily suited for established brands and agencies, not beginners or small-scale sellers.

The bottom line: if you need an all-in-one Amazon seller toolkit like the original Sellics, Perpetua is not a replacement. It excels at one thing — advertising — and does it well, but it won't help you with keyword research, product scouting, or listing optimization.

Helium 10: The All-in-One Alternative

Helium 10 is widely regarded as the most comprehensive Amazon seller tool on the market in 2026. It fills every gap that Sellics left behind — and then some. For sellers searching for a true Sellics alternative, Helium 10 is the closest match in terms of feature breadth.

What Helium 10 Offers

• Product Research: Black Box product database with advanced filters to find profitable niches.
• Keyword Research: Cerebro (reverse ASIN lookup) and Magnet (keyword discovery) are industry-leading tools.
• Listing Optimization: Scribbles and Listing Analyzer help you craft keyword-rich, high-converting listings.
• PPC Management: Adtomic provides AI-driven ad campaign management with bid automation.
• Profit Analytics: Real-time profit tracking with expense management and refund monitoring.
• Inventory Management: Demand forecasting and restock alerts to prevent stockouts.
• Market Tracker: Monitor your market share and competitive landscape over time.
• Review & Hijacker Alerts: Get notified of listing changes, new reviews, and unauthorized sellers.

Helium 10 Pricing

Helium 10 offers a much more accessible pricing structure:

• Free Plan: Limited access to most tools — great for testing.
• Starter Plan: $39/month — essential tools for new sellers.
• Platinum Plan: $99/month — the most popular option with full tool access.
• Diamond Plan: $249/month — multi-user access, advanced analytics, and higher usage limits.

Compared to Perpetua's $250+ starting price, Helium 10 delivers far more functionality for a fraction of the cost. For a deeper comparison with another major competitor, check out our Helium 10 vs Jungle Scout breakdown.

Helium 10 vs Perpetua: Feature Comparison

Here's a side-by-side look at how Helium 10 and Perpetua (the new Sellics) compare across key features Amazon sellers need:

The comparison makes it clear: these are fundamentally different tools serving different needs. Helium 10 is the true spiritual successor to what Sellics used to be, while Perpetua has carved out a niche in advanced advertising automation.

Other Sellics Alternatives Worth Considering

While Helium 10 is the most comprehensive replacement, it's not the only option. Here are three other tools worth evaluating depending on your specific needs.

Jungle Scout

Jungle Scout is Helium 10's closest competitor and another excellent all-in-one platform. It's known for its intuitive interface and strong product research capabilities, making it particularly popular with beginners. Plans start at $49/month. Jungle Scout's Opportunity Finder and Product Tracker are standout features, and its Supplier Database is useful for sourcing. If you find Helium 10 overwhelming, Jungle Scout offers a more streamlined experience with a gentler learning curve.

Sellerboard

If your primary concern is profit analytics — one of the features many former Sellics users miss most — Sellerboard is hard to beat. Starting at just $19/month, it provides detailed profit dashboards, expense tracking, refund monitoring, and inventory forecasting. It's lean, affordable, and laser-focused on helping you understand your true profitability. For sellers who use separate tools for keyword research and PPC, Sellerboard fills the profit tracking gap perfectly.

SellerApp

SellerApp offers a balanced mix of product research, keyword tracking, PPC optimization, and profit analytics. It's less well-known than Helium 10 or Jungle Scout, but it has been steadily improving its feature set and offers competitive pricing starting around $39/month. SellerApp's AI-powered insights and clean dashboard make it an underrated option, especially for sellers who want solid all-around functionality without the complexity of larger platforms.

Which Tool Should You Choose?

The right Sellics replacement depends entirely on your business needs and budget. Here's a quick decision framework:

Choose Helium 10 if you need an all-in-one toolkit

If you relied on Sellics for its breadth of features — product research, keyword tracking, listing optimization, PPC, and profit analytics — Helium 10 is the clear winner. It covers everything the old Sellics did and much more. The Platinum plan at $99/month gives you access to the full suite, and it's the tool most former Sellics users have migrated to. Use our free Amazon FBA calculator alongside Helium 10 to validate product profitability before committing.

Choose Perpetua if you only need advertising automation

If you're a larger brand or agency spending thousands per month on Amazon ads, and your only concern is maximizing ad performance, Perpetua is a strong choice. Its AI-driven bid optimization and multi-marketplace support are genuinely best-in-class. But be prepared for the $250+/month price tag, and understand that you'll need separate tools for everything else.

Choose Sellerboard if you're on a tight budget

At $19/month, Sellerboard gives you the profit analytics and inventory management that many sellers need most. Pair it with Helium 10's free plan for basic keyword research, and you have a surprisingly capable setup for under $20/month. This is ideal for newer sellers or those watching every dollar.

The Bottom Line

The Sellics-to-Perpetua transition left a gap in the market, but that gap has been thoroughly filled. For most Amazon sellers in 2026, Helium 10 is the definitive all-in-one solution. It offers the broadest feature set, the most flexible pricing, and the largest user community. Whether you're just starting out or scaling a seven-figure brand, it adapts to your needs.

The old Sellics is gone, but today's alternatives are better than what Sellics ever offered. The Amazon seller tool ecosystem has matured considerably, and you now have more powerful, more affordable options than ever before.

FAQ

Can I still use Sellics?

No. Sellics as an all-in-one Amazon seller tool no longer exists. The company rebranded to Perpetua in 2022 and completely discontinued its legacy features like keyword research, product tracking, and review monitoring. If you visit the old Sellics website, you'll be redirected to Perpetua, which is now exclusively an advertising optimization platform. Former Sellics users need to migrate to an alternative like Helium 10 or Jungle Scout for the features they've lost.

Is Perpetua worth it?

Perpetua is worth it if you have a significant advertising budget and your primary goal is automating and optimizing PPC campaigns at scale. For brands spending $5,000+ per month on Amazon ads, Perpetua's AI-driven optimization can deliver meaningful improvements in ROAS. However, for small to mid-size sellers, the $250+/month starting price is hard to justify when tools like Helium 10's Adtomic offer solid PPC management as part of a broader, more affordable package.

Where should I migrate from Sellics?

For most sellers, Helium 10 is the best migration path from Sellics. It replicates all the core features Sellics used to offer — keyword research, product tracking, listing optimization, PPC management, and profit analytics — in a single platform starting at $39/month. If your budget is tight, consider Sellerboard ($19/month) for profit analytics combined with Helium 10's free tier for keyword research. For those who preferred Sellics' simplicity, Jungle Scout offers a more streamlined alternative. Review our Helium 10 vs Jungle Scout comparison to decide between the two.