Amazon vs Shopify — 2026 rates

Amazon vs Shopify Cost Comparison

Compare your profit selling on Amazon FBA vs Shopify. Side-by-side fee breakdown to help you choose the right platform.

Product Details

Live

Product Selling Price ($)

Product Cost ($)

Monthly Units Sold

Amazon Settings

Amazon Product Category

Amazon Size Tier

Product Weight (lb) Used to calculate FBA fulfillment fee.

Shopify Settings

Shopify Plan

Shipping Cost per Order ($) Applies to Shopify (self-fulfillment). Amazon FBA fulfillment is covered by the size tier fee.

Side-by-Side Comparison

Amazon FBA

Referral Fee

-$6.00

FBA Fulfillment Fee

-$5.40

Storage Fee (est.)

-$0.20

Total Amazon Fees

-$11.60

Net profit / unit $16.39

MARGIN 41.0% — HEALTHY

Shopify

Subscription (per unit)

-$0.39

Payment Processing

-$1.46

Shipping Cost

-$5.00

Total Shopify Fees

-$6.85

Net profit / unit $21.14

MARGIN 52.9% — HEALTHY

Monthly Profit (Amazon)
$1,639.00

Monthly Profit (Shopify)
$2,114.00

Winner

Shopify saves $475.00/mo

Key Differences Between Amazon and Shopify

Amazon gives you access to millions of active shoppers, but charges higher fees (referral fees + FBA fulfillment). You pay for the built-in traffic.
Shopify has lower platform fees, but you need to drive your own traffic through ads, SEO, or social media. Marketing costs are not included in this calculator.
Best strategy: Many successful sellers use both platforms simultaneously -- Amazon for discoverability and Shopify for building a direct brand with higher margins.
Rates last verified 2026-06-08 (earliest date across Amazon and Shopify sources). Amazon data source: Amazon Seller Central fee reference. Shopify data source: Shopify pricing page. Verify current rates before committing inventory.

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